Helping the team as MSQ Sport & Entertainment deliver their key messaging at Wimbledon for Barclays. Delivering an experiential plan and space that combines Wimbledon heritage with Barclays colour and hero the fact Barclays are the official partner that can serve strawberries and cream at Wimbledon… a pretty big deal! Told through a sweet story.

The main experience on stand, premier customers get to create their own scents. Inspired and personalised through answering Wimbledon questions a scent is created truly personal to the individual. Lead by brand ambassadors like Billie Jean King fans get to experience a one of a kind activation at the clubhouse.

My role was primarily working on the look and feel and flow of the space. Making sure the campaign from the team was delivered effectively IRL.